Email Marketing Strategies for Bali Resorts & Villas

After years of managing properties across Bali, we’ve seen too many hotels and villas hand over 15–25% in commissions to OTAs while overlooking one of the highest-ROI marketing channels: email.
At Luxso, we believe the key to sustainable growth lies in shifting guests from OTA dependency to direct relationships. In this article, we share our proven email strategies that turn storytelling into bookings. It’s not about sending more emails, it’s about sending smarter ones.